How to Be A Freelancer marketer in 2023
Being a freelance digital marketer in 2023 demands staying ahead of industry trends and mastering the latest digital marketing technologies. With over five years of experience in digital marketing across e-commerce sectors, managing over $1 million in ad spend, I've worn many hats. Here are some tips to help you build a robust portfolio, establish a strong social media presence, gain expertise in digital marketing, assemble your marketing toolset, network with industry professionals, earn relevant certifications, engage in continuous learning, and start your freelance journey locally.
Build Your Portfolio
A portfolio is indispensable for showcasing your skills as a freelance digital marketer. It serves as a visual testament to your capabilities, making businesses more likely to engage with you. Platforms like blogs, social media, or e-commerce websites are ideal for displaying your work. Website builders like Squarespace, Wix, or GoDaddy can help you create a professional portfolio.
Establish Your Social Media Presence
Social media is a vital platform for freelancers to display their skills and network with potential clients. Use platforms like LinkedIn, Twitter, or Instagram to share your expertise, new certifications from Hubspot or Google Skillshop, industry insights, or even free webinars. Authenticity is key; it attracts like-minded individuals and establishes you as an expert in digital marketing.
Become An Expert In Your Field
Staying updated on digital marketing trends and technologies is crucial for freelance success. Share your insights through blog posts, social media updates, or webinars. Unlike some industry gurus who monetize basic knowledge, aim to genuinely educate others and establish yourself as an industry leader.
Build Your Suite of Marketing Tools
Efficiency is key in freelance digital marketing. Use post-scheduling tools like Buffer, Hootsuite, or Later, analytics tools like Google Analytics, and SEO tools like SEMrush, Ahrefs, or Ubersuggest to enhance your workflow. Always assess a tool's impact on your workflow before integrating it into your routine.
Connect With Other Marketers
Networking is essential for freelancers. Connect with other digital marketing professionals on LinkedIn or attend industry events to stay updated and seek advice on specific subjects.
Earn Certification & Continue Learning
Continuous learning is vital in the ever-evolving digital marketing landscape. Platforms like Hubspot or Google Digital Garage offer valuable certifications that not only enhance your skills but also add credibility to your profile.
Start locally
Starting locally offers a solid foundation for your freelance digital marketing career. Attend local networking events and consider partnerships with local businesses for testimonials or referrals.
Stay Up-to-Date on Marketing Trends
The digital marketing industry is ever-changing. Subscribe to industry publications, attend webinars, and follow thought leaders to stay informed and offer your clients the most current strategies.
Collaborate with Other Freelancers
As a freelance marketer, it can be helpful to collaborate with other freelancers in the industry. By working together, you can expand your skill set, offer more comprehensive services to clients, and build relationships with other professionals in the field. Consider joining a freelancers' network or attending local networking events to connect with other freelancers and potential clients.
Set Realistic Goals and Track Your Progress
Finally, Setting achievable goals and tracking your progress is crucial for your freelance digital marketing business. Use analytics tools to measure performance and adjust your strategies as needed.
In conclusion, being a successful freelance marketer in 2023 requires a combination of skills, strategies, and ongoing learning. By building a strong portfolio, establishing your social media presence, becoming an expert in your field, building your suite of marketing tools, connecting with other marketers, earning certification, and starting locally, you'll be well on your way to building a successful career as a freelance marketer. Keep up with the latest trends and technologies, collaborate with other freelancers, and set realistic goals for yourself, and you'll be sure to thrive in the dynamic and competitive field of digital marketing.
